Differentiated Products

According to the needs of our Customers, besides the quantitative and qualitative researches, we do the following works permanently:

Studies of Demand

- Evaluation of the consumption situation expected for a line of products or certain product items, a new company/branch, brand, etc.

- Consumption projection before and after launching of a product, brand or company.

Studies for defining size of market

- Survey, quantification, maping and registering of all existing trade in the influencing area of the enterprise (Shoppings; Stores; Supermarkets, etc.)

The DIFFERENTIATED PRODUCTS of IMPOM facilitate, through CAREFULLY ELABORATED REPORTS, the vision of the market in question, with the ANALYSIS OF ALL THE ITEMS.

Besides this, the MARKETING PLAN is also part of the work, introducing the results in the vision of marketing, evaluating the influences of the product, price, communication (advertising, promotions, etc.) and sales outlet, including aspects of the merchandising actions.

With the MARKETING PLAN, the entrepreneur has the immediate and effective possibility to act regarding the aspects that relate to the launching of the product, the growth of the company or the implementation of a new sales outlet.