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Media
Evaluates the impact of an ADVERTISING
CAMPAIGN (on TV, radio stations, newspapers, magazines, etc.) about a potential market or
the current one.
Subsidizes the elaboration of advertising campaigns.
Satisfaction
Proposes the survey of BASIC REQUIREMENTS,
through QUALITATIVE RESEARCH. Those requirements are in THE CUSTOMER'S CYCLE (MOMENTS OF
TRUTH) and in DIMENSIONS OF QUALITY (COURTESY, READINESS, CONVENIENCE, SPEED, etc.) that
later are transformed in KEY PERFORMANCE INDICATORS (KPI) to measure the CLIENTS’
SATISFACTION, with periodic evaluations through QUANTITATIVE RESEARCH, in such a way that
they will participate in the PROCESSES, with preventive and corrective actions.
Total Quality
Evaluates the relationship between the
several areas of a company and its impact on the employees of the front line (attendance,
sales, technical assistance, etc.), having as the main focus the means used by the company
for the customers' satisfaction.
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