IMPOM

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                                                            Methodology

DEFINITION OF THE PROBLEM TO BE INVESTIGATED

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DEFINITION OF THE RESEARCH OBJECTIVES THAT SUBSIDIZE THE ELABORATION OF THE QUESTIONNAIRE AND/OR ROUTE OF THE DISCUSSION GROUP OR IN DEPTH INDIVIDUAL INTERVIEW

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DEFINITION OF THE PUBLIC INVOLVED IN THE RESEARCH

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QUANTITATIVE
RESEARCH

QUALITATIVE
RESEARCH

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DEFINITION OF THE TYPE OF DATA COLLECTION

DEFINITION OF THE TECHNIQUE
TO BE USED: DISCUSSION GROUP
AND/OR IN DEPTH INDIVIDUAL INTERVIEWS

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DEFINITION OF THE  SAMPLE PLAN  

SELECTION OF THE SAMPLE

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ELABORATION OF THE QUESTIONNAIRE

DISCUSSION GROUPS’ MEETINGS
AND/OR IN DEPTH
INDIVIDUAL INTERVIEWS

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PRE-TEST OF THE QUESTIONNAIRE

LITERAL TRANSCRIPTION OF THE INTERVIEWS

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DATA TABULATION

SURVEY OF CRITICAL INCIDENTS

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CONCLUSIVE REPORTS

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IMPOM - Instituto Mineiro de Pesquisa de Opinião e Marketing
To enter in contact with us click here
Rua São Romão, 166 - loja 10 - Bairro São Pedro
CEP 30330-120 - Belo Horizonte - MG
Telefone: +55 (31) 3259-4698 - Telefax: +55 (31) 3227-9533