Evaluation of the potential market before the actual
launching in itself.
B ) Launching
Evaluation of the market behavior after the introduction of
the product or service and the level of satisfaction.
C ) Cycle of Life
Systematic evaluation of the product or service, making it
possible to foresee its life cycle and therefore the action to be taken according to its
present performance.
IMPOM - Instituto Mineiro de Pesquisa
de Opinião e Marketing
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Rua São
Romão, 166 - loja 10 - Bairro São Pedro
CEP 30330-120 - Belo Horizonte - MG
Telefone: +55 (31) 3259-4698 - Telefax: +55 (31) 3227-9533
