Collects data on the personal, phone, postal and electronic attendance of a company, through simulated purchases of products and/or use of services in real situations. The researchers, pretending to be customers, take part in the purchase operation and/or service use and evaluate the complete attendance process, including the observation of other things such as, access, parking, hygiene, cleaning, signs, etc.

The data is logged in proper forms and later tabulated. This type of research allows a real evaluation regarding the attendance of the company.

Politics

Electoral - It proposes the survey of the voting intentions for the elective positions (President, Governor, Mayor, Senator, Federal Deputy, State Deputy and Alderman).

It collects and points out the principal desires of a city, state or country’s voters and the expectation level regarding some candidates.

Evaluation of Public Administration - it Evaluates the political mandate in several aspects, according to the opinion of the electorate.

Social

Evaluates, in a continuous or periodic way, the community situation using variables that one wants to quantify.

IMPOM did the field work of PED RMBH - Surveys of Employment and Unemployment in the Metropolitan Area of Belo Horizonte for the FUNDAÇÃO JOÃO PINHEIRO, which is linked to the government of the State of Minas Gerais.

From May 1995 to September 1997, 2.500 homes were visited monthly.

Desk Research